Monday, 28 January 2013

Creating a storm in SUV market.



Tata Motors launches Safari Storme.

Tata Motors, one of the early players in the Sports Utility Vehicle (SUV) segment, had launched Tata Safari in 1997. Though the car always enjoyed a loyal fan following, the company recently decided to completely refresh Safari with a new version named Safari Storme – they call it ‘The Real SUV’. Of course, with new players entering the fray with upgraded technology, it was high time the Safari was given a new boost.

The most important change in Safari Storme is under the bonnet.  Its 2.2 L VariCOR diesel engine, turbocharged with VTT (Variable Turbine Technology), delivers 140 PS Power and  320 NM Torque, provides easy driveability, swifter response and lower NVH (Noise, Vibration and Harshness). The vehicle also features ESOF (electronic shift-on-fly) technology, enabling engagement of the 4x4 (4-wheel drive) or 4X2 mode, on the move.  Despite greater power, Storme is fairly fuel efficient at 14kmpl in the 4x2 variant and 13.2kmpl in the 4x4 variant. The vehicle can deliver a performance of 0 – 100 km/hr in under 15 sec.




Raw power

Apart from excellent off-roading capabilities, Safari Storme delivers more power and torque among its peers. Mahindra Scorpio, for example, delivers maximum power output of 120bhp at 4000rpm and produces a maximum torque of 290Nm between 1800 – 2800rpm with its 2.2-litre mHawk CRDe engine. The new entrant, Renault Duster with its 110PS diesel version delivers a power output of 110PS at 3900rpm and produces a maximum torque of 248Nm at 2250rpm. Even the Mahindra XUV500 with 2.2-litre mHawk diesel engine delivers a power almost equal to Storme with a figure of 140bhp at 3750rpm.

The Safari Storme’s ladder frame chassis is constructed with advanced hydroformed members, for high load capabilities and robustness. It also enhances rigidity while reducing weight. The vehicle also has a double wishbone suspension set-up which provides excellent ride comfort even on bad roads.


Look has changed

In terms of look Strorme is not greatly different from its earlier versions, Tatas have done a good job in making the look fresher. It brandishes a new front look grill, side cladding, new projector headlamps and an all new rear look. The bonnet now boasts of a ‘power bulge,’ which gives it a sportier look. Aerodynamically designed spoilers, new pull-type door handles and ergonomically designed side foot-steps, ensure easy entry and exit. The spare wheel has now gone under the floor making the back look sleeker.

The Safari Storme has a wide stance with a wheelbase of 2650mm, length of 4655mm, width of 1965mm and height of 1922mm. The car has a strong road grip as tyres are of size 235/70 R16. The best for the Indian roads and also for off-roading is Storme’s exceptional ground clearance of 200mm. You can smoothly glide over the killer humps, Indian roads are known for. Storme also boasts of best-in-class turning circle radius of 5.4 metres, making driving and maneuvering in tight confines easy. The new rack & pinion steering system offers perfect feel and accuracy, for a confident driving experience, especially at high speeds. Reverse parking system with audible and graphical representation on the antiglare inside rear-view mirror, electrically operated power fold ORVM (Outside Rear-View Mirror) with turn signals, enhance the driving experience.




Rich Interior

Inside, the Storme is opulent with luxurious, airy and beige interiors. There is ample leg space and headroom to accommodate the family, and also plenty of luggage space when the rear seats are folded up. The reclining front bucket seats with fore/aft adjustment position and lumbar support ensure fatigue free long drives. The vehicle is equipped with a dual-AC with a separate integrated roof mounted blower for rear passengers.

The Storme flaunts hand stitched leather steering, for a real feel of luxury and an ergonomically shaped gear knob with chrome highlights, wooden accents on the dashboard and door trims, a new instrument cluster, chrome-lined speaker grills and inside door handles, all go a long way in enhancing the interior look.



The safety aspect

Storme is a safer vehicle on the road than before. The rigid ladder frame with hydro-formed construction provides structural strength to the vehicle. Crumple zones, side intrusion beams on all four doors, dual SRS airbags and the collapsible steering column keep passengers safe from all sides.

The vehicle has vacuum assisted independent hydraulic, ventilated disc brakes on all four- wheels and a 4 channel ABS (anti-lock braking system) with EBD, which helps keep the vehicle under control, during emergency braking conditions. In addition, there are features like the inertia switch and an auto engine immobilizer. In an exigency, the inertia switch automatically cuts off the fuel supply to the engine, and unlocks all the doors and also switches on the hazard warning light, to warn other road users.

Storme is very competitively priced and starts at Rs.9.95 lakhs (ex-showroom, Bangalore)The range is available in four variants, LX, EX, VX (4x2 and 4x4), in seven colours. 

The writer is a business journalist and a freelance writer writing test drive reports on cars / SUVs for the last 10 years. Can be contacted on dilipmaitra@gmail.com. (Any unauthorised copy and reproduction of images are prohibited. Please write for permission.) 

All pictures by the writer.

A premium Vista

Tata Vista now comes with premium features
(Report based on news release from the company)


Tata Motors has now launched a premium version of its popular car Tata Vista. The new car named Tata Vista D90 comes with features normally seen in premium sedan cars.

New features in Vista D90 are as follows:
·       A specially tuned 1.3 litre Quadrajet diesel engine with Variable Geometry Turbocharger   
        (VGT) technology
·        Touchscreen multimedia system, with in-built voice guided GPS navigation
·         Blue5 Technology: you can now pair upto 5 mobile phones through Bluetooth connectivity
·         Fully automatic climate control for the aircon
·         Advanced driver information system
·         Next generation instrument cluster
·         Steering mounted controls
·         Rear charging point
·         Intelligent rear wiper


Tata Vista D90
The newly tuned common rail direct injection (CRDi) diesel engine, they call it Quadrajet, sourced from Fiat, is more powerful and peppy. The company claimed that the engine will deliver 90PS of power and 200 NM of torque. The same engine was fitted in Tata Manza, a popular sedan from the company. The engine in Vista D90 is expected to have an enhanced performance with a Variable Geometry Turbocharger (VGT) technology, which provides extra power when needed. Naturally, driving will have more thrill and overtaking will be easier. There are very few hatchbacks on Indian roads with a turbocharger option, Vista D90 is one of them. By fine tuning the engine the car claims to have improved the mileage to 21.12 KMPL. New engine is mated to a Euro-tech 2 gearbox, for smooth and comfortable gearshifts to ensure 0-100 KMPH in just 15.5 seconds and a top speed of 158 KMPH.



Tata Vista D90 - Dual Tone Dashboard with Driver Aligned Instrument Cluster

Touch technologies:
Vista D90 boasts of a state-of-the-art Touchscreen Multimedia, with a multi-colour TFT interface and an in-built GPS system that combines the entertainment, navigation and communication needs. The touchscreen offers GPS navigation features like adjustable day & night mode, saved destination database, voice instruction guidance and optimal route mode. It comes with a multi-media DVD player and Blue5 technology (pair upto 5 mobile phones through Bluetooth connectivity).
The Automatic Climate Control system provides 3 modes -- Normal, Auto and Economy mode for air conditioning. The Normal mode ensures that AC temperature in the car is as per the temperature set. The Auto mode senses the outside temperature and with the help of its sensors, automatically conditions the car below the outside temperature. The Economy mode saves fuel and increases mileage, automatically changing the AC compressor cycle to run in economy mode.

Another new technology in the car is the Advanced Driver Information System and Fuel Computer. A small digital screen provides an instant update on mileage, average fuel consumption, distance-to-empty, ambient temperature and a digital clock.

Rich interior


Personalised comfort
The Vista D90 has been enriched with next generation driver aligned instrument cluster and steering mounted audio controls. It also comes with convenience features like 2-way adjustable 4-spoke steering wheel, 6-way height adjustable driver seat with lumbar support, intelligent rear wiper, electrically adjusted ORVMs, all 4 power windows, rear charging point and follow-me-home headlamps (keeps headlights on in the dark for some time after locking off the door).

Trendier look
The car has also undergone some changes externally for a trendier look. It’s new sporty front and rear bumpers, lavish chrome pack, aerodynamic spoiler, triple barrel headlamps, infinity contrast roof and 2-tone alloy wheels, add vigour to the exteriors, making the Tata Vista D90 a sporty and stylish hatch.

Add to it new safety features. The car is now more robust, with 105 kgs of high strength steel frame for extra strength and protection. Top-of-the-line safety & security features like dual front SRS airbags, crumple zones, side intrusion beams, engine immobilizer, central locking and keyless entry enhances safety. The car comes with Anti-lock Braking System (ABS) with Electronic Brakeforce Distribution (EBD) technology, as a standard fitment, ensuring better stability and steerability under all braking conditions. The Vista D90 comes with a warranty of 2 Years/ 75,000 kms and in five colours. 

With a price starting from Rs. 5.99 lakhs (ex-showroom, New Delhi), Vista D90 is certainly an attractive proposition in the popular car segment. 

The writer is a freelance auto writer, can be contacted on: dilipmaitra@gmail.com